Research



Boost launched in 2001.
It’s a range of functional drinks including Energy, Sport, Active and Smoothie drinks.
Offering all the taste and performance as the energy drink market leaders, but for a fraction of the price.
Boost is distributed through wholesale / cash & carry to independent retailers (we’re NOT currently distributed in major multiple retailers).
Market trends show that more consumers are looking for high quality, good value alternatives, and this is backed up by the fact we’ve enjoyed a massive 400% increase in sales since we began.
According to category statistics in June 2009 Boost was the 4th largest functional energy brand in the UK.*
Our proposition is that we’re about smart thinking, smart drinking. Choosing Boost is a total no brainer, and everything we do is a no brainer too. That’s how we can keep our costs down and pass on the savings to retailers and consumers. Boost is currently the 4th biggest energy drink brand in the UK following the market leaders, Red Bull, Monster and Relentless.
Boost family consists of
•Energy
•Energy Cola
•Sport
•Active
•Shot
•Smoothie