Who are Boost?
Good value, energy drink providers.
Who are the target audience?
Boost’s current market is young, money conscious people, mostly men, and students. Boost should expand their target audience to include more female students,, as well as young people with demanding jobs. Boost should also attract a wider market by becoming involved in events which require performance, i.e sports events.
Where would we find the target audience?
Boost could produce vending machines to be placed in working environments to reach the young professionals. Promotional events could be devised during university fresher's weeks to keep students buying Boost and finally Boost could be involved in sporting events like race for life, attracting those interested in running and getting more women involved with Boost.
What makes Boost unique?
Boost is the only energy drink at the top end of the market which offers resalable bottles, which is a great convenience for the audience.
What is Boost’s promise?
To give a great tasting energy kick at a fraction of the cost.
What is Boost’s personality?
Energizing, fun, light hearted, friendly, honest
Single minded proposition; The solution to life's problems
